Making The Choice: Franchise Or Startup?

Owning a business can be a challenging but rewarding endeavor, but deciding how to start one can be just as daunting.

I remember feeling the same way when I was considering my options. Should I start a business from scratch or buy a franchise?

After careful consideration, I decided to take the franchising route, and it turned out to be one of the best decisions I’ve ever made. Today, I am a multi-unit franchise owner with Jiffy Lube, and I couldn’t be happier with my entrepreneurial journey.

That’s why in this blog we will be exploring the benefits of owning a franchise over starting a business.

Let’s dive right in!


Brand Recognition and Support


One of the most significant benefits of owning a franchise is the brand recognition and support that comes with it. When you buy a franchise, you are essentially buying into an established brand with an existing customer base. This can save you a lot of time, money, and effort that would otherwise go into building brand recognition from scratch.

In addition to brand recognition, franchises often come with a support system that helps new franchisees get started. Franchise companies typically offer training, marketing support, and ongoing assistance to ensure that franchisees are successful. This can be especially helpful for first-time business owners who may not have experience in running a business.


Proven Business Model


Another benefit of owning a franchise is that you are buying into a proven business model. Franchises have a track record of success, which can give you confidence in your investment. The franchise company has already done the market research, tested the products or services, and established best practices for running the business.

This can save you a lot of time and effort that would otherwise go into researching and testing your own business model. Instead, you can focus on executing the established business model to achieve success.


Easier Financing


Financing a business can be a significant obstacle for many entrepreneurs. However, owning a franchise can make financing easier because the business model has a proven track record. Banks and other lenders are often more willing to lend to franchisees because they have confidence in the franchise company’s success.

In addition, franchise companies often have relationships with lenders that can help franchisees secure financing. This can be especially helpful for first-time business owners who may not have a strong credit history or established business relationships.


Economies of Scale


Franchises often benefit from economies of scale that can make it easier to run a profitable business. Because the franchise company has multiple locations, it can negotiate better prices on supplies and equipment. This can lower the overall cost of running the business and increase profitability.

In addition, franchises can benefit from shared marketing expenses. The franchise company often handles national or regional marketing campaigns, which can increase brand awareness and bring in new customers. This can be especially helpful for franchisees who may not have the resources to invest in their own marketing campaigns.




Owning a franchise can also offer flexibility that may not be available with starting your own business. Franchise companies often have established operating procedures that franchisees must follow, but within those guidelines, there is often room for customization.

This means that franchisees can make the business their own while still benefitting from the support and resources provided by the franchise company. This can be especially helpful for entrepreneurs who want the freedom of owning their own business but may not have the experience or resources to start from scratch.


In conclusion, owning a franchise has several advantages over starting your own business, including brand recognition and support, a proven business model, easier financing, economies of scale, and flexibility.

If you’re an entrepreneur in Edmonton, Alberta, who’s considering buying a franchise, we have an upcoming event on May 5th at the Royal Glenora Club that you won’t want to miss. The Franchise Buying Summit is designed to provide knowledge and insights into the franchise industry, as well as a list of franchises with Edmonton territory available.

This event is an opportunity to connect with successful franchisees, ask questions, and learn about the benefits of owning a franchise. Whether you’re a first-time business owner or an experienced entrepreneur, this event can provide valuable information that can help you make an informed decision about buying a franchise.

Just click here to learn more about how the Franchise Buying Summit can help you make your entrepreneurial dreams a reality.


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